Trade Show Planning Timeline
Having worked with quite a few innovative companies on major trade shows such as CES Las Vegas, E3, Playstation Experience and much more, we can tell you that most exhibitors plan 6 to 12 months ahead of the tradeshows they want to attend.
Of course, the earlier the better which means the ones that have the smoothest experience are the ones starting one year in advance. This is usually when exhibitors set up goals, strategy and budget checklist.
Around 9 months before an expo is when exhibitors tend to register for the event, book their booth emplacement and plan their display design.
About 6 months before the trade show is generally when they contact us to start working on the booth design and construction. Because we specialize in custom exhibits booths, it is essential to respect this step’s timing to ensure we have enough time to deliver and install your display on time. Building a unique booth requires coordination between several teams including the client, our engineers and craftsmen so if you wait until the last minute to order your exhibit, chances are it will be too late to create something exactly the way you envisioned it.
3 Months Before the Show is when you make travel arrangements, order your marketing material and train your staff.