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An event designed to raise brand awareness, brand activation  is usually implemented through innovative, exciting pop-ups. This means that if you want to make it effective, you need to go the [...]

Based on our experience working with innovative exhibitors, here are 3 tips to help you successfully prepare for a trade show. SET YOUR GOALS You should set your trade show goals in order to [...]

When brainstorming creative ideas for your trade show booth, you have 2 options: You can build a standard display just showcasing your brand, which is what most exhibitors do and will result in [...]

Comic-Con International just announced that its two flagship expos. Comic-Con and Wondercon, will once again be virtual this year because of COVID concerns. The virtual edition of the Anaheim [...]

With years of experience installing custom trade show exhibits for clients in Las Vegas – including the world famous CES – we thought we would share a few tips to help you prepare for [...]

A lot of our clients have been wondering when will trade shows come back and by this they of course mean in person trade shows. As of February 2021, it’s hard to get a clean answer. While [...]

Having worked with quite a few innovative companies on major trade shows such as CES Las Vegas, E3, Playstation Experience and much more, we can tell you that most exhibitors plan 6 to 12 months [...]

In a crowded environment such as a trade show, standing out is essential as attendees tend to suffer from banner – or should I say booth – blindness as they walk past hundreds of exhibits like [...]

With the emergence of new technologies and virtual trade shows, some companies have been wondering if exhibiting at traditional trade shows is still worth it, especially as the cost is pretty [...]

There are 3 different types of trade shows, expos or conventions: INDUSTRY TRADE SHOWS Also known as trade-only events, industry trade shows are closed to the public and specifically designed to [...]