3 Tips To Prepare for A Successful Trade Show

Based on our experience working with innovative exhibitors, here are 3 tips to help you successfully prepare for a trade show.

SET YOUR GOALS

You should set your trade show goals in order to maximize your return on investment. Whether you are attending an expo to generate buzz for a product launch, increase brand awareness or make sales, make sure you use the most appropriate strategy to meet your expectations.

PLAN YOUR TRADE SHOW PRESENCE

Do your homework to find out what are the best practices for the trade shows you are exhibiting at. This means what kind of visitors they are getting – customers vs buyers – and the type of displays other exhibitors are using – basic, custom, etc. From there, budget accordingly to get the most effective booth dimensions, location and design for your business.

ADVERTISE

While some companies tend to oversee this one, it is essential to spread the word about your trade show presence beforehand. This means advertising your booth # to your audience – think Google Adwords, Facebook ads, sponsorships, newsletter placements and print placements – but also inviting your customers and suppliers. Of course, also take advantage of social media including Linkedin, Twitter, Facebook, Instagram, YouTube, etc.

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