An event designed to raise brand awareness, brand activationย is usually implemented through innovative, exciting pop-ups. This means that if you want to make it effective, you need to go the [...]
Based on our experience working with innovative exhibitors, here are 3 tips to help you successfully prepare for a trade show. SET YOUR GOALS You should set your trade show goals in order to [...]
When brainstorming creative ideas for your trade show booth, you have 2 options: You can build a standard display just showcasing your brand, which is what most exhibitors do and will result in [...]
Comic-Con International just announced that its two flagship expos. Comic-Con and Wondercon, will once again be virtual this year because of COVID concerns. The virtual edition of the Anaheim [...]