How To Budget A Trade Show
Planning a trade show isn’t an easy thing, whether it comes to logistics or pricing. Having been worked with first-time exhibitors for years, here’s a quick guide to help you figure out how to structure your budget.
When it comes to the actual cost it varies widely depending on the importance of the event but, to get an idea, a total cost of $45,000 isn’t out of the ordinary.
Exhibit Space Rental: 30%
This is of course the most important element of your budget and the earliest expense – think months ahead – to ensure you have a reserved space at the convention center or venue. The average space is usually 10×10
Exhibit Design, Shipping, Installation and Breakdown: 40%
This is where the biggest chunk of your budget goes as it involves creative services, engineering, custom building and logistics. If you use an all-in-one company like RCS Custom Exhibits, the good news is that we take care of everything from conception to breakdown so you don’t have to worry about looking for transport even if you’re going across the desert to Las Vegas for CES.
Staff and Travel Accommodations: 20%
This includes paying the staff attending the event, from specialists to hostesses + accommodations such as traveling, hotel, and meals.
Promotional Items: 5%
Everything from pre-event advertising (radio, TV, online, mailing) to flyers, catalogs, literature, demos and branded items you will be giving away at your booth.
Various things like wifi, cleaning supplies, chairs, etc.