Smirnoff Brand Activation

Posted November 3, 2021

Here’s another recent brand activation, this time for the launch of Smirnoff’s limited edition Spicy Tamarind Day of the Dead-themed vodka.

The event was taking place at indoor/outdoor event venue Smogshoppe on La Cienaga in Los Angeles.

RCS provided a truss structure installed in the courtyard, a custom 2-seat turquoise swing made in our Los Angeles prop shop as well as a Smirnoff neon sign which was hung on a fresh flower wall.

As you can see on the pictures below, the swing and neon sign created a beautiful background which was used as a selfie station and proved to be pretty popular on Instagram, which is exactly what Activations are about.

Brand Activations being all about creativity and going viral, whatever ideas you might have, our team will make sure to help you bring your vision to life.