New Balance Pop-Up

 In Blog

Here is a new brand activation pop-up custom built for sports footwear and apparel manufacturer New Balance.

The activation was designed to promote their new Call Me Coco line and included several elements both indoor and outdoor.

A freestanding locker featuring a LED illuminated acrylic shoe display and shelves was installed inside. It was complemented by a printed wall showing their athlete, tennis player Cori “Coco” Gauff after one of her victories. A vertical branded mirror was also hung on the wall. Next to it, a tennis ball display plinth was placed.

Designed to be used for photo op outside, the fun part of this activation was without a doubt a mini tennis court recreating the Coco Gauff’s championship experience and including branded green flooring replicating Wimbledon’s grass court, a small net as well as a life-size photo backdrop featuring the tennis player.

Everything was custom built at RCS’s headquarters in Los Angeles, delivered and professionally installed on location.

New Balance Call Me Coco Locker

New Balance Mini Tennis Court

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