How to Use Your Trade Show Exhibit Booth Space Effectively
Here are 5 tips to help you plan and use your custom trade show exhibit booth space effectively, whatever your budget and industry might be.
1. Make sure you have enough space to showcase your products prominently. Depending on the size of your products, you can use pedestals, tables, stages or rotating platforms.
2. Have enough space for both your team and attendees visiting your booth. If your budget is limited, you should ensure everybody can stand comfortably. However, if you have more space, you should definitely consider setting up a lounge area with sofas and coffee tables featuring documentation.
3. If your products or services cannot be demonstrated on location, use screens mounted on your display walls or go big with a screening room.
4. Don’t forget about branding which is essential as you’ll be surrounded by competitors. Reserve an area to display your logo whether it’s on a branded wall, banner or a self-supported 3D logo.
5. Think vertical. Whether your floor space is limited or you want your exhibit to be seen from far away, installing a overhead hanging sign will undoubtedly make you stand out.
With years of experience building custom exhibits for innovative brands attending major Las Vegas, Los Angeles and nationwide trade shows, RCS can help you build a display booth that is sure to attract visitors and maximize your ROI.
