5 Pop Up Shop Tips
Here are 5 pop-up shop tips to help you create a successful brand activation event.
Find a great location
Pop-up shops can be set up in a wide variety of locations including malls, markets, stores, warehouses, empty spaces, breweries, parking lots, airports and more. Do your homework by finding the most appropriate location to attract targeted customers.
Brand your pop-up
Your pop-up shop should be branded for maximum exposure. For indoor pop-ups, set up branded walls which will provide the look and feel of a regular store. When it comes to outdoor stores, go for custom branded canopies and tents which can provide protection from the elements while being seen from far away. In the case you want to go mobile with a food-like truck, you can also custom wrap the truck with your brand logo, tagline and products.
Use a 3D sign
If you want to go the extra mile, a custom 3D sign will certainly make you stand out and will provide selfie opportunity which will increase social media exposure.
Give away stuff
People like free stuff so having a giveaway will certainly get foot traffic to your pop-up, especially if you promote it in advance on social media which brings us to our next point.
Promote your pop-up shop on social media
If you already have a following on social media, promoting your pop-up there is a sure way to get visitors already interested in your products or services. If you’re just getting started, no problem either as you can use Facebook/Instagram ads to promote it for dirt-cheap clicks. In both cases, make sure to post pics, videos and even live streams while your pop-up is running.
With years of experience working on pop-ups for renowned brands such as Yves Saint Laurent, Hublot, Swarovski – among others – RCS can help you create and install your brand activation pop-up shop, providing everything from pop-up furniture to branded canopy tents, 3D signs, Display signs, custom props and even custom wrapping for booths and trucks.