Trade Show Planning Guide

 In Tips

Having a booth at a trade show is a great way to build brand awareness and get new customers. To be successful, you need however to plan everything ahead meticulously as competition on the floor is fierce, every exhibitor working hard to get visitors in their booth.

Here is a planning guide to help you prepare for an effective trade show presence whether it’s for a big Las Vegas trade show such as CES or a smaller local convention.

Make your trade show booth display stand out

Probably the most important element here, your booth needs to have a great design which will capture visitors’ attention. You can either come up with an original concept yourself or just get a trade show design company such as RCS Custom Exhibits to take care of everything from development to construction and installation.

Giveaways and promotional stuff

Another essential ingredient is giving away promotional items featuring your logo and company info which increases exposure to your brand in a fun way – who doesn’t like free stuff?

Use Your Space Wisely

Make sure you have enough space to welcome visitors and staff on hand to answer their questions. Also find ways for your booth to be informative enough with banners and products so that you only attract qualified leads.

Find a great location for your booth

You want your exhibit display to be located where there is the most foot traffic, which is usually near the entrance, near popular brands, close to bar and food areas.

Network

While you should obviously maximize networking opportunities at your booth, don’t forget to also walk around the convention center to gather additional leads.

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