How To Make Your Trade Show Exhibit Booth Stand Out
With thousands of exhibitors vying for visitors’ attention, it is essential to make your exhibit booth stand out to ensure a successful trade show presence. With years of experience creating innovative booths for major brands, we know what are the most successful trade show strategies so here are 5 tips to help you prepare for your next expo.
Create a Custom Exhibit Booth
Have you ever walked around a trade show from a visitor’s perspective? Well if you do, you will quickly notice that most booths are standard, looking all pretty much the same, which ends up creating trade show blindness. If you make the same mistake, chances are some good prospects might walk by your booth without even noticing it. This is why creating a custom exhibit is essential to your success so that, no matter what, people will notice you and stop by for more information. RCS Custom Exhibits specializes in custom booth so whatever cool idea you might have, we will work to bring it to life while adapting to your budget.
Your logo being most likely shown prominently, you need to make sure you have great graphics with a concise, catchy tagline so potential customers know right away what you have to offer. To increase your impact you might consider showcasing a 3D logo or backlit sign. Companies that want to go the extra mile can also use a hanging sign which will be noticeable from far away.
Most companies give away the usual branded pens, key chains, etc … which, more than often, end up forgotten at the bottom of a bag. Be creative, offer promotional products that will get people excited, will make them remember you. Host a game if you can. This is where using humor can create a big advantage.
Use Social Media
Use social media to build buzz before the event. Do some live videos (Youtube, Facebook) or stories (Instagram) during the trade show and encourage your display visitors to like/follow you, subscribe to your channel or mailing list. After the trade show, you can post content with “As Seen At” which will give your brand a boost.
Waiting passively for people to walk in your booth isn’t enough. Have somebody greet them.